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A few years ago, I launched my first blog “Theresa On The Town.” The purpose of it was to have conversations with other tall women (like myself) about the difficulties of shopping and finding clothes that fit properly for us and to share creative ways to style. The other goal was to crowdsource ideas for a fashion line I wanted to launch designed solely for tall women.
The more I posted content on that platform, the more I felt like something was missing from the content. I eventually came to realize that I was limiting myself to topics that were only height related and – while that was a part of my fashion experience – there was much more that I was not covering.
In addition to the content, I was not being true to myself with the brand either. I named the blog “Theresa On The Town” using my middle name (Theresa) because I was afraid to use my first name. I was afraid of judgment and wanted to protect myself by separating my name from the name of the brand.
People started to confuse my real life name, thinking it was Theresa even though I *thought* I was being clear and intentional by telling people that my actual name was Sabrina. That really annoyed me (probably more than it should be) and, over time, it weighed on me.
Could I blame them? I was experiencing my own personality confusion, constantly myself asking “Am I writing this as a person named “Theresa” or as myself, Sabrina?”
I had to stop hiding behind a ‘moniker’ and start being true to myself.
That required me to change the name of the website and brand to *my* name, and to evolve my content to better represent my viewpoint on fashion:
My purpose is to connect women to their authentic personal style through fashion to build their confidence, express themselves, and connect with others.
Welcome to the Fresh Side of Fashion.